Media & Culture
MrBeast (Jimmy Donaldson) is a YouTube creator and entrepreneur who has redefined entertainment at global scale. Through Beast Industries, he builds digital experiences that reach hundreds of millions of people.
MrBeast started creating YouTube videos in 2012 and has grown into one of the platform's most successful creators. Known for large-scale challenges, philanthropy, and innovative content formats, his channel has over 300 million subscribers across multiple channels.
Beast Industries is the company behind MrBeast's content empire. They're building interfaces and experiences that millions of people interact with daily, with a focus on craft, speed, and setting standards for digital media experiences.
Beast Industries represents a new model for entertainment companies—combining massive scale with rapid iteration and a focus on user experience. The opportunity to build interfaces that reach millions while maintaining high standards for design and engineering is exactly the kind of challenge that drives innovation.
Their approach to design systems, component-driven development, and shipping fast while maintaining polish sets a standard for what digital media experiences should be.